Parents represent one of the most engaged consumer segments online, researching everything from parenting advice and school supplies to family activities and healthcare needs. If you want to market to them, a strong SEO on a web page will ensure that your business is easily visible to parents if you target them. What other optimisation strategies can you use for your digital assets?
Understand Parents’ Search Queries
The best optimisation strategies always start with understanding your target market. Find out what common topics parents usually search on the internet. These can include childcare options, parenting advice, educational resources, parenting gear, or a childcare app that can help them take care of their children effortlessly. Use tools like Google Keyword Planner or SEMrush to extract keywords parents often use on search engines. Based on your findings, create a buyer persona that you can use as a reference for building SEO strategies.
Optimise for Local SEO
Most parents are keen on doing business with local providers and shops that they can readily access and visit when the need arises. This is where optimising for local SEO is essential. Start by optimising your Google Business Profile so you are easily visible online. It would also improve your search presence if you list on local business directories. When creating content, use location-based keywords for more targeted results. Rather than just writing “day care centre,” write “day care centre in Sydney” instead. Encourage customer reviews, especially positive ones, to build trust and improve your rankings on search.
Create Valuable and Highly Helpful Content
Parents are online because they’re looking for something that can help solve a specific problem or answer their questions. If you want to attract your local audience, you need to create content that answers those needs. Start with blog posts of how-to guides, parenting tips, and product recommendations, such as parental control apps. Follow it up with video content to better convey your message. These days, watching videos is more popular than reading written text. You can also offer infographics, checklists, and downloadable resources. The more helpful your content is, the more parents will trust your brand and even recommend you to other parents.
Optimise for Mobile Users
A mobile-friendly website means you get to tap into parents who often use their mobile to deal with their daily tasks. Make sure your website has a responsive design, so it adjusts smoothly to screens of different sizes. Taking into consideration how busy parents can be, make sure to keep the navigation simple and the load times fast.
Leverage Social Media
Do you want to start a conversation with your target market on social networks? Share an article about a new app to help parents in the most critical years, and watch your post explode. Or pose a question on how to convince your children to eat veggies and get the conversation rolling. The interaction you make on social media will lead parents to your business website.
Build Quality Backlinks
In the SEO world, links from other websites that go to yours are an important ranking factor. It signals Google your website’s value and trustworthiness, especially high-quality backlinks. Collaborate with parenting bloggers, vloggers, and influencers to attract traffic to your website.
Marketing to parents is not an easy task. But with the right SEO strategies, you increase your chances of reaching out to your target market and closing a deal. Leverage OWNA’s all-in-one child care management system to establish an engaging foundation to market to parents digitally.
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